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Why Get A New Website

4/23/2012 4:13:00 PM -- Ted Krapf

When customers visit your website does it look like a time capsule? &nbsp;Was Bill Clinton still in office the last time you updated your site?<br /> <br /> <br /> Customers want to see new content; it's not a question of, it's a demand. &nbsp;Take Facebook as example, do you know why facebook.com gets over ONE BILLION hours of use daily? &nbsp;It's because people have, arguably, become addicted to looking -- looking at refreshing content. &nbsp;What's new with their friends and family? &nbsp;Has anyone commented on my profile? Etc, etc. &nbsp;<br /> <br /> <br /> We all know that the focus of your business operations probably doesn't include your website. &nbsp;For most it's an after thought. &nbsp;For many your website was created so you 'just had one'. &nbsp;While this at least gets you to the game, you are still sitting on the bench and not playing.<br /> <br /> <br /> Ask yourself this simple question: could my website be replaced by a phone book listing? &nbsp;Is the only feedback you get from customers about your site was that they found your phone number on it? &nbsp;Perhaps it's time to get a little more content up there!<br /> <br /> <br /> Many websites require a programmer to make changes. &nbsp;If you are a programmer or have a basic understanding of HTML/CSS you may be able to hack your way through some changes, edits and additions to your site. &nbsp;But what providing more dynamic content? &nbsp;How about having your marketing person put your latest ad or post card on your home page? &nbsp;Hmm, your marketer will probably shrug and say, "I don't know how that works".<br /> <br /> <br /> With a properly created website, with a content management system (CMS), the website becomes as easy to edit as writing an email or creating a simple flyer in Word. &nbsp;How the CMS works isn't really your concern. &nbsp;I don't care how the combustion engine in my car works, it just does and gets me from A to B. &nbsp;When you have a skilled professional create the framework for your site on top of a robust CMS the end result is a car that drives oh so sweet.<br /> <br /> <br /> To upgrade your existing site to something you can work with yourself, seek out a business partner that can provide you with a CMS based website. &nbsp;And most importantly, I always recommend working with a long established team that is local to you. &nbsp;Being able to meet face to face or know the person responsible for your technology is a great advantage over the alternative.

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